Oct 7, 2022Account Based Marketing ROI: 5 Must-Have Reports.Reporting on account based marketing ROI is a key challenge for marketing organizations. Here’s how to measure account based marketing, including foundational guidelines and key reports. — The ability to understand and communicate the value of your marketing efforts as they relate to your organizational goals is fundamental for business…Abm8 min readAbm8 min read
Oct 4, 2022Most Companies Are Doing DevRel All Wrong.Shifting out of being a developer myself, I’ve worked in developer marketing for a few years now, and in that time I’ve learned quite a bit about how to engage developer audiences. …Developer Marketing9 min readDeveloper Marketing9 min read
Sep 30, 20225 Growth Marketing Resolutions for 2022To connect with prospects in the all-digital world, B2B marketers must say goodbye to long-held habits. Adopt these growth marketing resolutions to humanize your approach and achieve your growth goals this year. — In 2022, your prospects are everywhere — and they still expect a unified conversation across all channels…Growth5 min readGrowth5 min read
Sep 26, 2022What Is Account Based Marketing?Account based marketing (ABM) is a B2B marketing approach that requires collaboration from marketing and sales teams to target best-fit accounts and turn them into customers. In this approach, individuals within accounts are engaged and treated as unique, highly-sought after customers. …Account Based Marketing8 min readAccount Based Marketing8 min read
Sep 23, 2022Creating an Omnichannel Strategy for ABM.Almost all B2B marketers are now doing some account based marketing (ABM). But most are still not creating an omnichannel strategy for ABM. Limiting yourself to one or two channels — say, nurture or paid media — will also limit your returns on this highly effective strategy. Let’s unpack why. What is omnichannel marketing? …Abm8 min readAbm8 min read
Sep 21, 2022Tech vs Developer Marketing, and Why to Use Both.It’s not uncommon to hear people in the industry use tech product marketing and developer marketing interchangeably or even confuse one for the other. Let’s clear that up by defining these two marketing techniques in their most basic forms. Tech product marketing is essentially product marketing with a narrowed focus…Developer Marketing8 min readDeveloper Marketing8 min read
Sep 16, 2022Frequently Used Account Based Marketing Terms.Like any marketing or sales strategy, account based marketing (ABM) uses its own set of terms and acronyms that may or may not be similar to those used when talking about demand gen programs. And, like most things marketing, different organizations tend to use slightly different terminology, or even mix…Account Based Marketing3 min readAccount Based Marketing3 min read
Sep 16, 2022How to Humanize Your Account Based Marketing Content Strategy.In the quest for personalization, we often (somehow!) forget that our prospects are human. This is even more important in account-based marketing (ABM) strategies, where concepts like “accounts” and “buying teams” can obscure the individuals that you’re ultimately trying to reach. …Abm8 min readAbm8 min read
Published inIron Horse·Feb 10, 2021Virtual Event Analytics: What to Capture & How to Use It. | Iron HorseVirtual event analytics give you the incredible ability to see exactly what your audience is engaging with, in what order, and for how long. Combine this visibility with the fact that you may have 4x or more attendees than at your in-person events, and that’s a lot of data. All…Virtual Events5 min readVirtual Events5 min read
Published inIron Horse·Jan 27, 2021Virtual Conference Best Practices for B2B Enterprises.Creating an online user conference? Follow these virtual conference best practices to deliver an event that exceeds customer expectations and drives growth for the enterprise. Enterprise user conferences have multiple goals: educate customers about your services, share best practices for using your products, and build community around your brand. They…B2B5 min readB2B5 min read
