By Darren Yuen

Frequently the terms developer relations (DevRel) and developer marketing are used interchangeably. They both target developers on behalf of a company or brand, but they are not the same concept. DevRel focuses on maintaining and growing relationships with the ultimate goal of building advocacy, whereas developer marketing

By: Jay Famico

Ultimately, Revenue Operations is the alignment of sales, marketing, and customer success operations [on the operational level]. Then, when that operational alignment is at its furthest point, RevOps becomes a centralized function, which subsumes marketing, sales, and customer support operations into one department.

In most B2B organizations…

Iron Horse

At Iron Horse, we specialize in creating demand for the technologies that are transforming the world.

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