Pardot certification tips, tricks, and why you should get certified.

1. Understand the basics behind the Pardot test.

The Pardot test is a 60 question multiple-choice / multiple-select test. A person has 90 minutes to complete the test, which is taken in a proctored environment. Normally, the test is done in a testing center, but due to COVID 19, I took it as an online proctored exam.

2. Take the trailhead course.

The trailhead course offers nearly 20 hours of training material. For someone who isn’t familiar with the platform, the trailhead course is a must.

3. Review an exam guide.

There are exam guides all over the web, but my personal favorite is from Idealist Consulting . This exam guide not only breaks down what a person needs to know by category, but it also highlights the weight of each of the exam sections.

  • Jenna Molby’s practice test — This is a 50 question online test that gives an idea of what to expect but does not feature the exact questions that are on the real test.
  • Pardot specialist quizlet — This Quizlet takes a lot of the key topics from the exam guide and puts it in an easy to digest and gamified notecard format (a.k.a my favorite way to study).
  • Ben Edward’s study doc — This is a filled-in version of the exam guide, and it is a great tool to cross-reference as someone starts working through their own exam guide.

4. Understand your areas of weakness and review.

We all have our different strengths and weaknesses, and those should be considered when studying for an exam like this one. In my last few days of studying, I quizzed myself from the exam guide. The areas that I wasn’t able to answer with confidence, I highlighted, and then spent a bit more time reviewing.

5. Reach out to the Salesforce network.

There are so many people within the Salesforce Ohana, and most are friendly and eager to help! Do not be afraid to ask around and get advice from people online. If you’re a bit nervous you are welcome to start with me!

The Iron Horse insight.

One of the big reasons these certifications exist and continue to stick around is because they give us the framework for success, teaching us how to make the most of our marketing technology and giving us the authority to begin optimization initiatives. Pardot is powerful and comprehensive, and those who have gone through the certification process, regardless of their experience level, are better prepared to leverage the tool for their marketing automation. But the certification is only as valuable as you choose to make it.

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